![]() In this post, we’ll discuss how to take control of your preview text to ensure your email’s first impression is flawless. And if you forget it, you’re leaving that piece of your first impression up to the whims of your subscriber’s email client. But preview text is a whole different situation. ![]() Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. They say, “You never get a second chance to make a first impression.” I’m not exactly sure who “they” are, but in this case, I agree with them.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |